About Wes
As a martial artist and entrepreneur, my journey has been defined by a deep passion for self-defense, an unwavering commitment to providing value, and a love for the unique cultures found within martial arts gyms. My story is one that revolves around self-discovery, dedication to customer delight, and an unrelenting desire to enhance the martial arts experience.
My Journey
My martial arts journey began with a simple desire—to learn self-defence techniques that could help me protect not only myself but also my loved ones. During my college years, I embarked on this journey by immersing myself in Krav Maga, a discipline known for its real-world effectiveness. This introduction to the world of martial arts ignited a spark that led me to Brazilian Jiu-Jitsu, a sport I quickly fell in love with. What began as a pursuit for personal safety evolved into a lifelong passion.
Exploring Diverse Gym Cultures
One of the most intriguing aspects of martial arts is the diversity of gym cultures. Over the last decade, I've had the privilege of training in various gyms, each with its distinct identity and atmosphere. This unique experience has allowed me to witness firsthand what truly makes a gym culture thrive. It's this insight that forms the foundation of my commitment to helping martial arts gym owners create vibrant and successful communities.
Customer Delight: A Guiding Principle
I firmly believe in the power of "customer delight." Providing value in every interaction is not just a business principle but a personal ethos. My goal with this company is to channel the skills I've honed in martial arts and entrepreneurship into an industry I deeply cherish. I am committed to bringing exceptional value to the martial arts community.
Dedication to Customer Satisfaction
Dedication to customer satisfaction is not just a buzzword but a practice that guides my work. When working with gym owners, I start with the fundamental belief that understanding is key. I begin each partnership with an open conversation, asking questions, and truly listening. I hold immense respect for the hard work and dedication gym owners put into building their businesses. My role is to complement their efforts and contribute to a vision of what a thriving martial arts gym can become.
Thank you for taking the time to learn more about my journey and the values that drive my work. I'm excited about the opportunity to connect, collaborate, and, together, make the martial arts community even more vibrant.
